The Just Add Vegan story

We’re on a mission to inspire and make it easy for people to eat-plant-based, with the purpose of creating a happier, healthier and fairer world.

Do you love fresh food that is packed with flavour and nutrients, but are you lacking inspiration or simply too busy? You’ve come to the right place!

We help you create tantalisingly tasty, healthy meals while saving hours on meal planning, shopping and prepping.

Our food philosophy

We bring you food that tastes great and makes you feel good. We create recipes that are bursting with flavour and packed with nutrient-rich ingredients that allow you to thrive whatever situation life throws at you.

Our nutritionist-designed menu is rooted in the whole-food plant-based diet, which many scientists consider the healthiest diet on the planet.

Eating healthy vegan food is known to boost energy levels, physical performance and immunity, promote weight-loss and prevent or halt chronic diseases, including heart disease, type-2 diabetes and cancer.

Variation is key to a healthy diet, so we bring you a weekly changing menu with seasonal ingredients and dishes from cuisines all over the world – Thai, Italian, Chinese, Indian, Mexican, Middle Eastern, Korean, Greek, Indonesian… you name it!

We recognise that great food demands the finest ingredients. We source the freshest produce from local suppliers and highest-quality products from premium Australian brands, such as Suzy Spoon’s and YAY! Foods.

Our food is bound to make you feel happier, healthier and more alive. That’s what we are here for to help you achieve!

Just Add Vegan founders Padma Lianos and Arthur Voorwinden

How it started

Just Add Vegan was founded by Padma Lianos and Arthur Voorwinden.

They met on the last day of a Vipassana meditation course in the UK, in 2012. After 100 hours of meditating, both were feeling blissful and open to anything the universe had in store for them!

Back then, Padma was based in London, where she held a management position at a large accountancy firm. Arthur lived in the Netherlands and was a vice president at a global investment-management firm.

They soon discovered that they shared a passion for food and a strong urge to make the world a better place.

They got married in 2015 and started making plans for a future that was more aligned with their dreams and values.

In December 2018 they quit their well-paid jobs, sold their house in Europe to fund their plans, and moved to Australia with the dream to start a vegan food business!

They were close to launching a grab & go chain in Sydney’s CBD when Covid hit and everything changed.

That’s when meal delivery came into the picture and the seed was planted for Just Add Vegan, Australia’s first health-focused, 100% vegan meal-kit, ready-meal and grocries service.

Today, Just Add Vegan delivers 100% plant-based, flavour-packed, nourishing food to households across NSW, the ACT, QLD, SA, VIC and WA.

Why we feel you should Just Add Vegan

A whole food plant-based diet has been proven to benefit your body and help reduce chronic health problems. It also helps you reduce your carbon
footprint.

That’s why we feel everyone should incorporate more healthy vegan food into their diet, whether you’re an omnivore, flexitarian or vegan.

And that’s why we make it easy for you to just add vegan with our meal kits, ready meals and groceries.

Treat yourself do delicious and nutritious vegan food and feel the difference. No subscription needed!